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Key Responsibilities and Required Skills for Web Content Coordinator

💰 $45,000 - $75,000

MarketingContentDigitalSEOCommunications

🎯 Role Definition

The Web Content Coordinator is a hands-on digital content professional who manages the end-to-end lifecycle of website content — from editorial planning and CMS publishing to SEO optimization, QA and performance reporting. This role serves as the operational hub between marketing, design, product and technical teams to ensure content is accurate, on-brand, accessible (WCAG), optimized for search and performance, and aligned with business objectives and campaigns.

Primary SEO & LLM keywords: Web Content Coordinator, content management, CMS, SEO, editorial calendar, content optimization, web analytics, accessibility, HTML/CSS, digital asset management.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Content Assistant / Editorial Assistant
  • Marketing Coordinator / Communications Coordinator
  • Junior Web Producer / Junior Content Editor

Advancement To:

  • Senior Web Content Coordinator
  • Digital Content Manager / Content Manager
  • Content Strategist / SEO Manager
  • Product Content Lead or Head of Content

Lateral Moves:

  • Social Media Manager
  • Email Marketing Specialist
  • UX Writer / Content Designer
  • Digital Producer

Core Responsibilities

Primary Functions

  • Own the day-to-day publishing and maintenance of website content in the CMS (e.g., WordPress, Drupal, Sitecore, AEM), including creating pages, templates, blocks/components, and scheduling updates to meet editorial calendar deadlines.
  • Create, edit and proofread web copy to ensure grammar, brand voice, tone, clarity and usability, and to eliminate errors prior to publishing.
  • Optimize content for search engines by writing and implementing meta titles and descriptions, H1–H6 structure, image alt text, URL slugs, canonical tags and internal linking strategies.
  • Implement on-page SEO and structured data (schema.org) where appropriate to improve visibility in search and support rich results.
  • Manage and maintain site taxonomy, tagging, metadata and content categorization to improve findability and support personalization or faceted search.
  • Coordinate cross-functional content production with designers, product managers, developers, legal and subject-matter experts to ensure assets are delivered on time and meet technical and brand requirements.
  • Build, publish and QA campaign and product landing pages, ensuring correct tracking (UTM, pixels), A/B test variations and alignment to campaign goals.
  • Conduct content QA across devices and browsers to validate layout, links, responsive behavior, accessibility attributes and load performance before and after publishing.
  • Monitor site content for outdated or incorrect information and execute scheduled content audits, archival, redirects and consolidation to reduce content debt.
  • Maintain and enforce content governance and editorial guidelines, including accessible content practices (WCAG), brand voice, and compliance with legal and privacy requirements.
  • Manage digital assets in DAM systems — ingesting, tagging, resizing and optimizing images, video and downloadable assets for fast page load and proper licensing.
  • Coordinate content migrations and platform upgrades with development teams, mapping legacy content to new templates and validating content integrity post-migration.
  • Generate regular web analytics reports (Google Analytics / GA4, Search Console) to measure page performance, traffic, engagement metrics and conversion funnels, and translate insights into content recommendations.
  • Run content experiments, A/B tests and personalization initiatives in collaboration with optimization tools (Optimizely, VWO) and product/analytics teams to improve conversion and engagement metrics.
  • Maintain redirect maps and manage 301/302 redirects and canonicalization to preserve SEO equity during site changes or page retirements.
  • Troubleshoot content-related production issues, coordinate with engineering to resolve CMS bugs, template errors or performance problems and validate fixes in staging and production.
  • Train and support internal content contributors on CMS workflows, template usage, tagging standards and publishing best practices.
  • Prepare and maintain an editorial calendar that aligns content production with marketing campaigns, product launches, seasonal content and SEO priorities.
  • Collaborate with localization teams or agencies to prepare content for translation, manage language versions and validate localized pages for quality and cultural appropriateness.
  • Create and maintain documentation for content processes, style guides, release notes, and CMS how-tos to scale content operations and onboard new teammates.
  • Monitor competitor websites and industry content trends to recommend new content formats, topical clusters and SEO opportunities to drive organic traffic growth.
  • Configure and manage on-site search behavior, synonyms and promoted results in collaboration with product and technical teams, ensuring users find relevant content quickly.

Secondary Functions

  • Support campaign tagging strategy and ensure analytics events (GA4, GTM) are implemented and firing correctly for content-driven initiatives.
  • Assist in performance optimization initiatives (image compression, lazy loading, CDN config) to improve page speed and core web vitals.
  • Participate in sprint planning and agile ceremonies with content, product and engineering teams to prioritize content tasks and bug fixes.
  • Provide ad-hoc content performance analysis for stakeholders and translate data into prioritized editorial or technical recommendations.
  • Maintain relationships with third-party vendors (CMS services, translation partners, analytics/measurement vendors) and coordinate operational tasks.
  • Support accessibility remediation efforts and coordinate audits with external consultants where required.

Required Skills & Competencies

Hard Skills (Technical)

  • Content Management Systems (CMS) proficiency — WordPress, Drupal, Sitecore, AEM or similar; comfortable creating pages, managing templates and troubleshooting.
  • Strong working knowledge of SEO best practices: on-page optimization, meta tags, structured data (schema), canonicalization and redirects.
  • Web analytics and reporting — Google Analytics (GA4), Google Search Console, and familiarity with data visualization or reporting tools (Looker, Data Studio).
  • Basic HTML and CSS — ability to edit content templates, fix minor markup issues and troubleshoot layout problems in the CMS.
  • Experience with digital asset management (DAM), image/video optimization and basic multimedia workflows.
  • Familiarity with A/B testing and personalization tools (Optimizely, VWO, Google Optimize) and experimentation best practices.
  • Hands-on experience with UTM tagging, event tracking and Google Tag Manager (GTM) implementation or testing.
  • Understanding of web accessibility standards (WCAG) and practical experience publishing accessible content.
  • Knowledge of content governance, editorial workflows, taxonomy and metadata strategy.
  • Experience with content migration projects and mapping legacy content to new site structures.
  • Familiarity with SEO tools and research platforms — SEMrush, Ahrefs, Moz or similar for keyword and competitive analysis.
  • Basic familiarity with JavaScript console debugging and collaboration with developers on technical SEO or site performance fixes.

Soft Skills

  • Strong editorial judgment and exceptional attention to detail for proofreading and content quality assurance.
  • Excellent written and verbal communication; able to translate technical or analytic findings into clear content recommendations.
  • Project coordination and time management — capable of juggling an editorial calendar, multiple stakeholders and tight deadlines.
  • Collaborative mindset — works effectively cross-functionally with designers, developers, product and legal teams.
  • Analytical thinking and curiosity — uses data to inform content decisions and to iterate on approach.
  • Problem-solving orientation — troubleshooting publishing issues and escalating appropriately to technical teams.
  • Adaptability and comfort with fast-paced, iterative digital environments.
  • Customer/user-centric focus and understanding of UX principles to make content more usable and findable.
  • Stakeholder management and training skills — able to onboard and coach content contributors on processes and best practices.
  • Initiative and ownership — drives improvements to content operations and workflows with minimal oversight.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree in Communications, Journalism, Marketing, English, Information Science, Web/Interactive Design, or related field — or equivalent hands-on experience.

Preferred Education:

  • Bachelor's degree plus certifications such as Google Analytics (GA4), SEO certifications, UX writing or accessibility training; coursework or certificate in content strategy or digital marketing is a plus.

Relevant Fields of Study:

  • Communications / Journalism
  • Marketing / Digital Marketing
  • English / Professional Writing
  • Information Science / Library Science
  • Human-Computer Interaction / UX Design

Experience Requirements

Typical Experience Range:

  • 2–5 years of professional experience managing web content, CMS publishing and basic SEO in a corporate, agency or nonprofit environment.

Preferred:

  • 3–5+ years with demonstrable experience on enterprise or multi-site CMS platforms, SEO optimization, analytics reporting and content operations. Experience coordinating content migrations, accessibility remediation and multi-stakeholder editorial workflows is highly desirable.
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