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Key Responsibilities and Required Skills for Web Program Coordinator

💰 $ - $

Program ManagementWebDigitalMarketingUX

🎯 Role Definition

The Web Program Coordinator owns day‑to‑day coordination and operational delivery for web programs and digital initiatives. This role coordinates content operations, CMS releases, QA and accessibility testing, stakeholder communications, analytics and SEO improvements, and vendor relationships to ensure web properties meet business goals, brand standards, and technical requirements. The ideal candidate blends project/program management with hands‑on web operations (CMS, tagging, QA), strong stakeholder management, and an outcomes focus on conversion, traffic, and user experience.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Web Content Specialist / Content Editor
  • Digital Marketing Coordinator
  • Project Coordinator or Program Assistant

Advancement To:

  • Web Program Manager / Senior Web Program Coordinator
  • Digital Product Manager or Web Operations Manager
  • Director of Web Operations or Head of Digital Experience

Lateral Moves:

  • Content Strategist
  • UX / Product Designer
  • SEO Manager

Core Responsibilities

Primary Functions

  • Coordinate the end‑to‑end execution of web releases and minor enhancements by maintaining release calendars, preparing deployment checklists, aligning engineering/UX/content teams, and ensuring all stakeholders meet sign‑off deadlines.
  • Manage the CMS (e.g., WordPress, Drupal, Sitecore) publishing workflow including page creation, templates configuration, content staging, metadata tagging, taxonomy updates and supervising content migrations to maintain content integrity and SEO best practices.
  • Serve as the primary liaison between business stakeholders (marketing, product, legal, compliance) and technical teams to translate business requirements into clear tickets, wireframes, acceptance criteria, and prioritized backlogs.
  • Run QA and pre‑launch testing for site updates across environments (dev/stage/prod), documenting defects, coordinating fixes with developers, and validating resolution to reduce regression risks and maintain uptime.
  • Implement and maintain website analytics tracking (GA4, Google Tag Manager), define event taxonomy, validate data quality, and produce weekly/monthly performance dashboards to inform optimization decisions.
  • Drive SEO and technical SEO initiatives—optimize page titles, meta descriptions, schema markup, redirects, canonical tags and site speed improvements to increase organic traffic and search rankings.
  • Coordinate A/B tests and personalization experiments (Optimizely, Google Optimize, Adobe Target) from hypothesis creation to QA and analysis, ensuring experiments align with conversion goals and privacy requirements.
  • Own and enforce web governance standards including content guidelines, editorial workflows, brand standards, accessibility (WCAG 2.1) compliance checks, and change management processes.
  • Maintain and update the web backlog, prioritize work by impact and effort, prepare sprint-ready user stories, and participate in agile ceremonies with engineering and UX teams to keep delivery predictable and transparent.
  • Manage relationships with external vendors and agencies (hosting, development partners, SEO specialists), including contracting, scope management, SLAs, and quality assurance of deliverables.
  • Create and maintain technical and process documentation: runbooks, deployment guides, CMS user guides, tagging specifications and incident response plans to reduce single points of failure.
  • Monitor site performance and availability using monitoring tools, triage incidents, coordinate cross‑functional responses, and communicate status updates to leadership and stakeholders during outages.
  • Coordinate content strategy execution by managing editorial calendars, tracking content lifecycle (creation → review → publish → archive) and ensuring multimedia assets are optimized and properly stored in the DAM.
  • Lead UAT sessions with business owners for major releases, gather structured feedback, prioritize remediation, and confirm final acceptance before production launch.
  • Track program KPIs (traffic, conversion, bounce, load times, accessibility scores) and present actionable insights and recommendations to stakeholders to inform roadmap decisions.
  • Support privacy and compliance efforts by coordinating cookie consent implementations, monitoring third‑party tags, and ensuring analytics and tracking follow legal and internal policies.
  • Facilitate cross‑functional workshops and stakeholder alignment meetings to define scope, timeline, acceptance criteria and success metrics for web initiatives.
  • Create project plans, resource forecasts, and budget tracking for web initiatives and coordinate procurement or contractor onboarding as needed to deliver projects on time and within budget.
  • Provide CMS and publishing training for content authors and business partners, create onboarding materials, and run periodic office hours to improve self‑service capability.
  • Manage content localization and multi‑site coordination efforts by ensuring language variants, regional redirects and geo‑targeting are implemented and tested consistently.
  • Conduct accessibility audits and remediation tracking, partnering with designers and developers to implement fixes that meet WCAG standards and ensure consistent user experience for all users.
  • Monitor and optimize site search relevance and analytics, coordinate search configuration updates, and work with content teams to improve findability.
  • Perform regular content health checks, identify stale or duplicate content, lead archival or consolidation projects and recommend information architecture changes to improve user journeys.
  • Prepare executive‑level program summaries and stakeholder communications including release notes, impact analyses, and risk mitigation plans for senior leadership.

Secondary Functions

  • Support ad‑hoc analytics requests, extraction of web metrics, and exploratory analysis to answer business questions and inform prioritization.
  • Contribute to the organization’s web strategy and roadmap by surfacing technical constraints, user insights, and prioritization recommendations.
  • Collaborate with marketing, product and IT teams to translate campaign and product needs into measurable web requirements and engineering tickets.
  • Participate in sprint planning and agile ceremonies within the web and engineering teams to ensure operational tasks are visible and resourced.
  • Assist with content migrations, template rollouts, and plugin integrations to enhance site capabilities and reduce technical debt.
  • Provide end‑user documentation and training sessions to increase adoption of web tools, CMS features, and tagging implementations.
  • Audit and manage third‑party scripts and integrations to ensure performance and compliance with privacy and security policies.

Required Skills & Competencies

Hard Skills (Technical)

  • Content Management Systems (WordPress, Drupal, Sitecore) — page authoring, template use, and publishing workflows.
  • Google Analytics (GA4) and Google Tag Manager — event tagging, dataLayer structure, conversion tracking, and validation.
  • Basic front‑end literacy: HTML5, CSS, and familiarity with JavaScript to review tickets and troubleshoot rendering/content issues.
  • SEO best practices and tools (Screaming Frog, Moz, Ahrefs) — on‑page optimization, redirects, canonicalization, and structured data/schema.
  • Accessibility knowledge (WCAG 2.0/2.1) and accessibility testing tools (axe, WAVE) for audit and remediation.
  • A/B testing and experimentation platforms (Optimizely, Google Optimize, Adobe Target) and hypothesis‑driven testing methodology.
  • Project and program management tools: Jira, Asana, Trello, Microsoft Project or Smartsheet for backlog management and tracking.
  • Tag management and marketing pixels, including cookie consent frameworks and privacy‑first implementation experience.
  • Basic SQL or spreadsheet analysis skills for extracting and analyzing web performance data.
  • Familiarity with content migration tools, DAMs (Digital Asset Management), and version control principles.
  • Experience with site monitoring and performance tools (New Relic, Pingdom, Lighthouse) to identify and prioritize improvements.
  • Knowledge of Agile methodologies (Scrum/Kanban) and experience participating in or running agile ceremonies.

Soft Skills

  • Strong stakeholder management and cross‑functional communication skills — able to translate technical constraints to business audiences and align diverse teams.
  • Exceptional attention to detail and quality focus, especially for QA, approvals and production readiness.
  • Analytical mindset with ability to interpret metrics, derive insights and recommend prioritized optimizations.
  • Excellent written and verbal communication — creating clear specs, release notes, and executive summaries.
  • Project prioritization and time management — juggle multiple initiatives while maintaining deadlines and service levels.
  • Problem solving and escalation management — rapidly triage issues and coordinate remediation across teams.
  • Collaborative team player with facilitation skills for workshops, governance committees and training sessions.
  • Change management and process improvement orientation — drive adoption of new workflows and continuous improvement.
  • Customer‑centric mindset and empathy for end users when making content, UX and accessibility decisions.
  • Resilience and adaptability in a fast‑paced environment with shifting priorities and tight launch schedules.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree in Communications, Marketing, Information Technology, Computer Science, Human‑Computer Interaction, or a related field — or equivalent professional experience.

Preferred Education:

  • Bachelor’s degree plus certifications in Project Management (PMP, CAPM), Agile (CSM), Google Analytics/GA4, or specific CMS certifications.
  • Continuing education or bootcamps focused on UX, accessibility, or SEO.

Relevant Fields of Study:

  • Communications, Marketing, Digital Media
  • Computer Science, Information Systems, Web Development
  • Human‑Computer Interaction, Interaction Design
  • Business Administration, Project Management

Experience Requirements

Typical Experience Range: 2–5 years in web operations, digital project coordination, or content management roles.

Preferred: 3–7 years of progressively responsible experience coordinating web programs, operating a CMS in production, working with web analytics and SEO, and collaborating closely with engineering and marketing teams. Experience at enterprise or multi‑site organizations, or in regulated industries, is a strong plus.

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