Key Responsibilities and Required Skills for Website Supervisor

🎯 Role Definition

The Website Supervisor is accountable for the operational health and strategic execution of an organization's public-facing and/or microsite portfolio. This role combines technical oversight (CMS administration, front-end troubleshooting, performance monitoring), digital marketing execution (SEO, CRO, analytics), stakeholder management, vendor coordination, and people leadership to ensure high availability, strong search visibility, optimal user experience, compliance, and measurable business impact.

Key focus areas:

Website operations and uptime management
Content publishing governance and QA
SEO, tagging, and analytics implementation
Performance, accessibility and security monitoring
Cross-functional coordination and delivery of web initiatives

📈 Career Progression

Typical Career Path

Entry Point From:

Web Content Coordinator / Web Editor
Front-End Developer or Web Administrator
Digital Marketing Specialist (SEO / Analytics)

Advancement To:

Web Operations Manager / Web Product Manager
Digital Product Owner / Digital Experience Lead
Head of E-commerce or Director of Digital

Lateral Moves:

UX / Conversion Rate Optimization (CRO) Manager
SEO / Organic Search Lead
CMS Architect / Technical Project Manager

Core Responsibilities

Primary Functions

Oversee daily website operations, including content publishing schedules, editorial workflows, user-facing QA, and incident triage to ensure pages are live, accurate and compliant with brand standards and regulatory requirements.
Administer and configure the content management system (CMS), manage site templates and components, control permissions, and train editors to reduce publishing errors and improve content velocity.
Lead SEO strategy execution and on-page optimization: manage metadata, URL structures, internal linking, schema markup, canonicalization, and collaborate with content teams to improve organic visibility and rankings.
Monitor website performance metrics (page load time, Core Web Vitals, time to interactive) and implement front-end and caching optimizations in coordination with developers and CDN providers to improve user experience and search performance.
Implement and maintain analytics, tracking and tagging: configure Google Analytics / GA4, Google Tag Manager, event taxonomy, conversion tracking and dashboarding to ensure accurate reporting for marketing and product stakeholders.
Own the release and deployment process for site updates: coordinate release windows, manage staging and production environments, verify rollback plans, and validate release notes and QA checklists.
Conduct accessibility audits and remedial work (WCAG 2.1 AA) in partnership with designers and developers to ensure legal compliance and an inclusive user experience across devices.
Manage cross-functional project delivery: collect requirements from marketing, UX, product and engineering teams; translate into technical tickets; prioritize backlog items and track delivery against timelines.
Triage and resolve production incidents (broken pages, 404s, form failures, tracking gaps) and coordinate escalation with engineering, hosting and third-party vendors until full resolution.
Maintain site architecture and taxonomy governance: oversee URL conventions, page types, content models, navigation and search configurations to improve discoverability and maintainability.
Partner with security and IT teams to implement regular vulnerability scans, patch CMS and plugins, enforce HTTPS/secure headers and manage domain/DNS and certificate renewals.
Oversee A/B testing and CRO efforts: set up experiments, define success metrics, analyze results, and translate insights into prioritized product and content improvements.
Establish and report on KPIs for site health, content performance, organic traffic, conversion funnels and campaign attribution; deliver periodic performance reviews to stakeholders.
Coordinate with external vendors (hosting, CDNs, analytics providers, accessibility consultancies) and manage vendor SLAs, contracts and performance evaluations.
Build and maintain documentation for site runbooks, publishing guidelines, style guides, setup instructions, and troubleshooting playbooks to reduce single points of failure.
Manage image, video and media asset workflows and optimization guidelines to balance quality and page speed (compression standards, responsive images, lazy loading).
Implement tagging and measurement standards to support personalization, recommendation engines and retention/activation analytics.
Maintain version control and deployment best practices for front-end assets, liaising with developers on Git workflows, CI/CD pipelines and rollback procedures.
Conduct regular content audits and seasonal housekeeping to remove stale content, correct SEO issues and improve overall content quality.
Mentor and supervise web editors / junior web developers: set objectives, provide coaching, conduct performance reviews and identify training opportunities.
Coordinate localization/globalization needs: manage language-site rollouts, hreflang tags, regional redirects and content variants for international audiences.
Drive continuous improvement by proposing and executing a roadmap of technical and content initiatives that increase conversion, reduce load times and improve search visibility.
Prepare and manage website operational budgets for tools, hosting, vendor services and third-party integrations; recommend cost-saving measures without degrading quality.

Secondary Functions

Respond to ad-hoc analytics and reporting requests from marketing and product teams; build or delegate dashboards and quick-turn analyses to inform campaign decisions.
Contribute to the web strategy and roadmap: prioritize features, technical debt remediation and platform upgrades in collaboration with product and engineering leadership.
Collaborate with business units to translate marketing and product needs into scoped tickets or feature specs for the web development team; ensure acceptance criteria and success metrics are documented.
Participate in sprint planning, daily stand-ups and retrospective ceremonies as a product-facing technical lead or scrum stakeholder to ensure web priorities are delivered on schedule.

Required Skills & Competencies

Hard Skills (Technical)

Content Management Systems (CMS administration) — hands-on experience with systems such as WordPress, Drupal, Sitecore, AEM, or Shopify.
Front-end technologies — practical knowledge of HTML5, CSS3, responsive design, and basic JavaScript to debug UI issues and guide developers.
Web performance optimization — experience with Core Web Vitals, Lighthouse, image/video optimization and CDN configuration.
SEO & organic search tools — proficiency with on-page optimization, Google Search Console, Screaming Frog, Ahrefs/Moz/SEMrush.
Web analytics & tagging — GA4, Google Tag Manager, event taxonomy design and dashboarding (Looker Studio/Power BI).
A/B testing and experimentation platforms — familiarity with Optimizely, VWO, Google Optimize or equivalent.
Accessibility (WCAG) — experience running accessibility audits and driving remediation.
Version control and deployment fundamentals — Git awareness, experience with staging/production workflows and basic CI/CD concepts.
Security & hosting basics — knowledge of HTTPS, SSL/TLS, DNS, server/CDN configuration and common CMS vulnerabilities.
CRO & UX metrics — ability to interpret funnels, heatmaps and user flows using tools like Hotjar or FullStory.
Tagging and consent management — working knowledge of CMPs (OneTrust, TrustArc) and privacy-compliant tracking.
Basic SQL or data querying skills — for pulling quick web and campaign data when needed.

Soft Skills

Strong stakeholder management — able to translate technical tradeoffs into business-impact language and manage expectations across marketing, product and engineering.
Clear written and verbal communication — writes precise release notes, runbooks and executive status updates.
Problem solving and troubleshooting — calm under pressure, systematic in incident diagnosis and remediation.
Project management and prioritization — able to balance operational requests with strategic backlog work.
Leadership and mentorship — experience coaching junior teammates and building cross-functional alignment.
Analytical mindset — uses data to validate assumptions, measure impact and set priorities.
Customer-focused thinking — advocates for user experience and accessibility in all decisions.
Adaptability — comfortable in evolving technical stacks and fast-paced digital environments.

Education & Experience

Educational Background

Minimum Education:

Bachelor's degree in Computer Science, Information Technology, Web Design, Digital Marketing, Communications or related field; or equivalent practical experience.

Preferred Education:

Bachelor’s plus certifications (Google Analytics/GA4, SEO, Agile/Scrum, accessibility) or a Master’s in a relevant discipline.

Relevant Fields of Study:

Computer Science / Software Engineering
Digital Marketing / Communications
Information Technology / Web Design
Human-Computer Interaction / UX Design

Experience Requirements

Typical Experience Range:

3 to 6 years of progressive experience in website operations, web production, front-end development, or digital marketing roles.

Preferred:

5+ years in a web operations or digital production role with demonstrated ownership of CMS administration, SEO, analytics and cross-functional delivery; prior experience supervising or mentoring team members and managing vendor relationships.