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Key Responsibilities and Required Skills for Writer Assistant

💰 $ - $

ContentWritingCommunications

🎯 Role Definition

The Writer Assistant supports the content lifecycle by producing clear, brand-aligned copy, performing rigorous editing and proofreading, and ensuring published content is optimized for SEO, accessibility, and audience engagement. This role works closely with senior writers, editors, designers, and marketers to hit deadlines and maintain consistent voice and quality across channels.

Key focus areas: content creation, content editing, SEO optimization, CMS publishing, research and fact-checking, content scheduling, and quality control.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Content Intern or Editorial Intern
  • Copywriting Intern or Junior Copywriter
  • Communications or Marketing Intern

Advancement To:

  • Content Writer / Copywriter
  • SEO Content Specialist
  • Senior Editor or Associate Editor
  • Content Strategist or Content Marketing Manager

Lateral Moves:

  • Social Media Specialist
  • Communications Coordinator
  • PR / Media Relations Assistant

Core Responsibilities

Primary Functions

  • Produce original, brand-consistent long-form and short-form content (articles, blog posts, product descriptions, landing pages, email copy, and social captions) that aligns with editorial calendars and business objectives.
  • Edit and proofread drafts from contributors to ensure grammar, punctuation, AP/Chicago style consistency, tone of voice, and clarity before publication.
  • Optimize content for organic search using keyword research and on-page SEO best practices such as title tags, meta descriptions, header structure, internal linking, and semantic keyword usage.
  • Publish and format content in content management systems (CMS) such as WordPress, Contentful, or Drupal, including adding metadata, alt text for images, and structured data where applicable.
  • Conduct primary and secondary research, verify facts, cite sources, and prepare reference notes so content remains accurate, current, and defensible.
  • Collaborate with designers, videographers, and product teams to ensure editorial and visual assets are aligned and meet accessibility standards (WCAG) and brand guidelines.
  • Create clear content briefs and outlines for writers, freelancers, and subject-matter experts that include audience, objective, tone, keywords, and target length.
  • Maintain and apply the company’s style guide and tone-of-voice documentation; propose updates based on feedback and evolving brand needs.
  • Repurpose and update existing content to improve SEO performance and keep evergreen pages current (e.g., refresh statistics, update links, and rewrite headlines).
  • Monitor content performance using analytics tools (Google Analytics, Search Console) to inform editorial prioritization and iterative improvements.
  • Manage multiple content projects simultaneously, prioritize tasks to meet strict deadlines, and communicate status and risks to stakeholders.
  • Support content localization and basic translation workflows to adapt copy for international markets while preserving brand voice and legal requirements.
  • Coordinate with freelance writers, editors, and external agencies: assign work, review submissions, and ensure timely payment and fulfillment of scope.
  • Write and refine concise, compelling calls to action (CTAs) and microcopy for user interfaces, forms, and on-site prompts to maximize conversions and UX clarity.
  • Prepare and maintain content calendars, track editorial milestones, and ensure timely distribution of assets across channels.
  • Conduct editorial QA and pre-publish checklists (links, formatting, image attributions, legal disclaimers, SEO elements) to reduce post-publish edits and errors.
  • Assist senior writers and thought leaders with research, interview prep, transcription, and the creation of long-form materials such as white papers, case studies, and ebooks.
  • Draft social media copy and short-form promotional content that aligns with broader content campaigns and drives traffic back to owned channels.
  • Produce concise summaries and executive briefs that highlight key findings, content performance insights, and recommended next steps for stakeholders.
  • Implement editorial experiments (A/B tests for headlines, CTAs, subject lines) and record learnings to improve click-through rates and engagement metrics.
  • Ensure all content adheres to copyright, privacy, and brand legal guidelines; flag potential IP or compliance issues to legal or compliance teams.
  • Create and update documentation for content processes, templates, and workflows to increase team efficiency and onboarding speed.
  • Support multimedia content production by preparing scripts, captions, summaries, and timestamps for podcasts, videos, and webinars.
  • Provide accessibility-minded copy edits, including writing descriptive alt text, ensuring clear language for screen readers, and avoiding biased or exclusive language.

Secondary Functions

  • Support ad-hoc content requests from sales, product, and customer success teams, producing one-off assets like datasheets, FAQs, and email templates.
  • Contribute to content strategy sessions by supplying keyword opportunity analyses, competitive content audits, and topic gap recommendations.
  • Help maintain the content asset library and digital asset management system (DAM) with correct tagging, naming conventions, and archival procedures.
  • Assist with basic content performance reporting, pulling data for monthly editorial reviews and recommending priority updates.
  • Participate in sprint planning, editorial stand-ups, and cross-functional meetings to align on timelines, dependencies, and campaign launches.
  • triage user feedback and comment moderation to identify opportunities for content improvement and community engagement.
  • Support onboarding and mentoring of junior contributors and interns by providing constructive editing notes and process training.

Required Skills & Competencies

Hard Skills (Technical)

  • Professional copywriting and content creation experience across multiple formats (blogs, landing pages, emails, ads, social).
  • Strong command of grammar, AP/Chicago style, punctuation rules, and editorial best practices.
  • On-page SEO expertise: keyword research, meta tags, header hierarchy, schema basics, and content optimization.
  • Hands-on experience with CMS platforms (WordPress, Contentful, Drupal) including publishing workflows and rich-text formatting.
  • Familiarity with SEO and research tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or Moz.
  • Basic HTML/CSS awareness for formatting content, embedding assets, and troubleshooting layout issues.
  • Competence with collaborative editing tools (Google Docs, Microsoft Word track changes, Grammarly, ProWritingAid).
  • Experience creating content briefs, outlines, and editorial schedules using project tools like Asana, Trello, or Jira.
  • Ability to run simple A/B tests and interpret content performance metrics (CTR, time on page, bounce rate, conversion rate).
  • Experience with social media platforms and scheduling tools (Hootsuite, Buffer, Sprout Social) for cross-channel distribution.
  • Familiarity with content accessibility best practices (alt text, clear language, readable structure).
  • Experience working with digital asset management systems and basic image editing tools (Canva, Adobe Creative Cloud basics).

Soft Skills

  • Exceptional attention to detail and a commitment to producing error-free content.
  • Strong written and verbal communication skills for collaborating across teams and presenting content rationale.
  • Time management and prioritization skills to balance multiple deadlines in a fast-paced environment.
  • Curiosity and strong research instincts to quickly learn new topics and produce authoritative content.
  • Adaptability and openness to feedback; iterates quickly based on editorial and stakeholder input.
  • Creative problem-solving and an ability to craft engaging narratives from complex subject matter.
  • Team-player mindset with collaborative spirit and respect for cross-functional workflows.
  • Initiative and self-motivation to propose content improvements and own small projects end-to-end.
  • Empathy for audience needs and an inclusive approach to tone and language.
  • Professionalism in handling confidential content and sensitive editorial decisions.

Education & Experience

Educational Background

Minimum Education:

  • High school diploma or equivalent; demonstrated writing experience required.

Preferred Education:

  • Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.

Relevant Fields of Study:

  • English / Creative Writing
  • Journalism / Media Studies
  • Communications / Public Relations
  • Marketing / Digital Marketing
  • Technical Writing or Content Strategy

Experience Requirements

Typical Experience Range: 0–3 years in a writing, editing, or content support role.

Preferred: 1–3 years of professional experience supporting content production, editorial processes, or copywriting in an agency or in-house marketing/content team. Experience with SEO and CMS publishing strongly preferred.

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